Marketing Facts Generator

• [Marketing fact 1] In 2012, Dunkin’ Donuts launched an ad campaign in Seoul, Korea where scent spray devices installed on buses would release a fragrant coffee aroma when triggered by the sound of the DD radio jingle. The campaign reached more than 350,000 people, and sales near bus stops increased by 29%.

  Beverages, Corporation, Marketingsource

• [Marketing fact 2] To promote the video game Splinter Cell: Conviction in New Zealand, a “prank” was created that involved an actor pointing a black imitation gun at random people on the street. Armed police were soon called.

  Games, Marketingsource

• [Marketing fact 3] After her Super Bowl performance, Katy Perry’s lawyers tried (unsuccessfully) to copyright and trademark ‘Left Shark.’

  Marketing, Music, Peoplesource

• [Marketing fact 4] Breakfast wasn’t regarded as the most important meal of the day until an aggressive marketing campaign by General Mills in 1944. They would hand out leaflets to grocery store shoppers urging them to eat breakfast, while similar ads would play on the radio.

  Corporation, Marketingsource

• [Marketing fact 5] In 1993 there was a proposal by a private company to build a giant advertising billboard in outer space that would appear roughly the same size and brightness as the moon. The project didn't meet funding and inspired a bill to ban all advertisements in outer space.

  Law, Marketingsource

• [Marketing fact 6] “Lunch atop a skyscraper”- one of America’s most iconic photos taken in 1932 was staged as part of the photoshoot to promote the opening of the Rockefeller Centre in New York. This is just one of several photos featuring real steelworkers taken as part of the same photo shoot.

  Architecture, Marketingsource

• [Marketing fact 7] Windows 7 Whopper was sold at Burger King in Japan for the promotion of Microsoft's Windows 7. The hamburger contained 7 stacked beef patties, weighed almost 1 kg, and had more than 1,000 cal. The promotion period was extended from 7 days to 16 days due to unexpected popularity.

  Corporation, Food, Marketingsource

• [Marketing fact 8] Steve Jobs is the name of an Italian clothing company created in 2012 when the creators realized that Apple never trademarked Jobs' name.

  Corporation, Marketingsource

• [Marketing fact 9] Sega created a character named Segata Sanshiro to promote the Sega Saturn in the late 90s, an over-the-top martial artist who performed insane antics while yelling at people to play Sega Saturn. His last commercial had him protecting Sega headquarters from a missile attack and riding it into space.

  Corporation, Marketingsource

• [Marketing fact 10] In the UK the maximum amount of airtime allowed for TV commercials is 12 minutes for any particular clock hour.

  Countries, Marketingsource

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