URL Generator

Campaign Source

utm_source

Required.

Use utm_source to identify a search engine, newsletter name, or other source.

Example:google

Campaign Medium

utm_medium

Use utm_medium to identify a medium such as email or cost-per- click.

Example:cpc

Campaign Name

utm_campaign

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Example:utm_campaign=spring_sale

Campaign Term

utm_term

Used for paid search. Use utm_term to note the keywords for this ad.

Example:running+shoes

Campaign Content

utm_content

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples:logolinkortextlink